Ability to Archive Negatives from Search Term View.
Oppulents
707689633894778
PosterMaster
60160
From the Search Term view, you are able to easily find what needs to be negate across the entire account. By having the Negated column available, we are able to easily filter the page and review search terms that are negated across multiple lookbacks to see if any of them meet any requirements set to bring back into the mix. This is a flow I use for Campaigns, Targets, and now thanks to you, Products. We paused freely as needed to help maintain goals. When margins are solid, we looking within the account for ways to introduce spend back in. We accomplish this by reviewing Paused campaigns and their performance over longer lookbacks. Same with Targets. It would be amazing to have that flow available at the search term level. Most of the my reluctance to negate as freely as I want to is due to not being able to surface ones searchs that have been negated due to a 60-day view, but when I am able to see that search from a 90-180 day view and performance is fitting to bring back, archiving it. The process just isn't possible. But if we can set our filters to the requirements we are looking for, and have it only filtered for searched that are Negated, then we can select all, and hit the bulk action to ARCHIVE the chosen Negatives. This would be NEXT LEVEL!
